Your school prints prospectuses, gate banners, station posters, fee sheets and a card for every member of staff. qurl gives each one its own code, shows which of them brought families to the open day, and moves every code on when the term turns. Nothing is reprinted.
SeatsAdmissions, marketing and the bursar, each with a roleReportsOne page for governors, to print or save as a PDFDataUK GDPR, a DPA, nothing stored on phones
2027 Open DaysLiveExample workspace · St Mary’s Prep, Wandsworth
Every one sends families tostmarysprep.example/open-days388visits to the RSVP page
Scans since 1 Sep 2026. Each placement has its own code, so each has its own count. Tap a row to follow its line.
What a school prints
Every printed thing gets its own code, in your colours.
Your navy on every code, checked for scannability before anything is exported. Each code prints its short link underneath, so families can see where it goes and type it if they can’t scan.
St Mary’s Prep · autumn term print · proof 2 of 2 · 26 Sep 2026Navy #1F2A44Gold #C9A227Ink
A5 · shown at 1 : 2SMSt Mary’s Prep · Prospectus 2027A day in the life of St Mary’s.Watch the welcome film, then book a place at one of our autumn open days.Scan to watch, or type the link below.148 mmProspectus 2027, inside cover. The code opens the welcome film now. From January it opens the new one, and the prospectus is already printed.2 × 1 m banner · shown at 1 : 202 × 1 m banner · shown at 1 : 25St Mary’s Prep · WandsworthOpen daysSat 19 Sep · Sat 10 Oct · Sat 7 Nov2 mFront gate banner, P01. The code is 40 cm wide, so it reads from 4 m across the pavement.Business card · true sizeEleanor HartHead of Admissions St Mary’s Prep, Wandsworthadmissions@stmarysprep.example85 mmStaff business cards. 34 cards, one code each, made from a spreadsheet. Each opens that person’s page, and can be pointed somewhere else when someone changes role.A4 · shown at 1 : 4Fees 2026–27Fees and bursaries, always up to date210 mmFee sheet. The code opens this year’s fees page, so last year’s sheets never send parents to old figures.
Rules for the school year
Repoint every code, every term, on the date you choose.
Banners go up in September and RSVPs close in November. Rules change where the same printed code goes, so nothing is reprinted. Pick a day to see where a family scanning at 10:30 would land.
Autumn term 2026 · scans at 10:30, London time
Pick any day. Both codes are checked as a real scan would be: gates first, then rules from the top, and the first match wins.
Open dayRSVPs close, 1 NovFrom 8 Nov, rule 2Selected day26Today, Sat 26 Sep
Sat 10 Oct 2026 at 10:30Two codes, checked the way qurl checks them
If the scan comes from Hong Kong, send to /hk/prospectus.
Location comes from the network and is approximate. qurl matches countries and cities, never streets.
Printed on the agents’ brochure for Hong Kong
Date · a new film in January
If the date is 4 January 2027 or later, send to /prospectus/film.
Set it up when the film is ready. It starts on its own on the day, with the prospectus already in families’ hands.
Printed on Prospectus 2027, inside cover
Password · parents only
Ask for the parents’ password, then send to /parents/fixtures.
A light gate, not real security. It keeps casual scanners out, but the page address itself isn’t secret.
Printed on the sports fixtures card in book bags
Campaigns and reports
A report the head can hand to governors.
Group codes into campaigns such as 2027 Open Days or Sixth Form Evening. Every figure comes with a sentence that explains it, and the whole campaign prints on one page or saves as a PDF. With every enquiry counting for more, you can show which print spend worked.
SMSt Mary’s PrepCampaign report · 2027 Open Days 28 Aug – 26 Sep 2026Scans1,406from 12 codesPeople, about1,170estimated without cookiesRSVP page visits388in your analytics, from tagged linksScans each dayThe page continues: placements, devices, rough areasThe top of the one-page PDF. People are estimated without cookies; locations are city-level.
Placements
From the front gate to Clapham Junction.
Pin each banner and poster where it hangs. Make one code per placement from a spreadsheet, so every place gets its own count instead of sharing one. Where a scan came from is approximate, at city level; which placement it came from is exact.
Before the bursar signs
What the bursar will ask, answered on one sheet.
Admissions chooses qurl; the bursar approves the spend. Here is what bursars ask us, with the answers you can forward.
Spend approval · qurl School planPrepared by the Head of Admissions for the Bursar
Seats and rolesWho can change a code?
Owner, Admin, Editor and Viewer. Admissions and marketing edit, and the bursar sees every figure without being able to change a destination.
Activity logWho changed what, and when?
Every change is kept, with the person and the time. Tue 22 Sep 2026, 16:40 · Eleanor Hart · Added rule 2: from 8 November, send to /visit
On-brand codesWill the codes look like ours?
Your colours on every code, a scannability check before any export, and the short link printed underneath so families can see where it goes.
UK GDPRWhat do we learn about families?
A rough area and the type of phone. qurl uses the IP address for a moment to work out the area, without keeping it, and saves nothing on the phones of families who scan.
Data processing agreementCan we sign one before we pay?
Yes. The agreement and the list of sub-processors are ready to sign from your account, before the first invoice.
EU hostingWhere is scan data kept, and for how long?
In Finland, in the EU. We keep each scan for 35 days, then only totals: by the hour for 13 months, then by the day. A closed workspace is deleted within 30 days, and from backups within a further 35 days.
Approved by, BursarDate
Founding schools
Five London schools, one open-day season, before launch.
Run your next open event and its registration deadline on qurl, free. We set up the codes with you, and at the end you get the governors’ report with your own figures.
What your school gets
qurl free until your registration deadline, for up to ten weeks.
Set-up done with you: a code for each placement, print files and the open-day rules.
The School plan at £89 a month instead of £99, fixed for 12 months after the pilot.
What we ask
One code per placement, so each banner, poster and prospectus is counted on its own.
Last year’s RSVP count for the same event, so the result has something to compare with.
If it works, a quote with your name, role and school. You approve every word, and it’s shown as a founding school.
RSVP page visitsin your own analytics, from tagged links
RSVPs completedfrom your own booking system
Changes after printingand what each one fixed
The next open day is Saturday 10 October
Set up your open-day campaign this week.
Choose “school” when you sign up and qurl starts you with the first codes admissions teams use: an open-day RSVP, a prospectus and a staff business card.
